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Restaurant Ring Radius Site Selection Reports

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Restaurant 1 3 5 Mile Radius Demographics & Market Data Available

Select your business or a competitor below to unlock site selection insights.

  • Population Demographics included 5 and 10 year forecasts.
  • Household Incomes
  • Weekly Per Capita Expenditures across relevant restaurant categories
  • Competitive Business Density (aka, how many similar businesses in the location)
  • Other important factors to your industry

Restaurant Competitive Intelligence for Melissa, Texas

View a list of the local restaurant competition and click on location name for more details regarding estimated visitor traffic, population demographics, popular visit times, and more. Includes a 1, 3, 5-mile site selection data analytics report for each restaurant location.

Restaurant Locations Affiliation Services Report Popularity

The Red Feather

2617 Sentinel Way Ste 400
Melissa, TX 75454

  Bar or Pub, Late Night, Tapas, Wine Bar View

Starbucks

2611 Sam Rayburn Hwy
Melissa, TX 75454

Starbucks Bakery, Coffee Shop, Counter Service, Dessert, Snacks, Tea House View

Golden Chick

2631 Sam Rayburn Hwy.
Melissa, TX 75454

Golden Chick Catering, Counter Service, Dinner, Drive Through, Fast Food, Fried Chicken, Lunch View
Braum's Ice Cream and Dairy Stores Breakfast, Burgers, Casual Dining, Dessert, Dinner, Drive Through, Ice Cream Shop, Lunch, Snacks View

Sonic

2404 Sam Rayburn Hwy
Melissa, TX 75454

Sonic Breakfast, Burgers, Dessert, Dinner, Drive Through, Fast Food, Ice Cream Shop, Lunch, Take Out and Delivery Only View

Jeremiah's Italian Ice

2613 Sentinel Way Ste 100
Melissa, TX 75454

Jeremiah's Italian Ice Counter Service, Dessert, Ice Cream Shop, Snacks View

Wendy's

2702 Sam Rayburn Hwy
Melissa, TX 75454

Wendy's Breakfast, Burgers, Counter Service, Dinner, Drive Through, Fast Food, Late Night, Lunch View
  Donut Shop View

Smoothie King

2619 Sentinel Way Ste 100
Melissa, TX 75454

Smoothie King Counter Service, Dessert, Smoothie & Juice Bar, Snacks View

Pizza Hut

3591 McKinney St
Melissa, TX 75454

Pizza Hut Catering, Counter Service, Dinner, Lunch, Pizza, Take Out and Delivery Only View

Taco Bell

2641 Sam Rayburn Hwy
Melissa, TX 75454

Taco Bell Breakfast, Counter Service, Dinner, Drive Through, Fast Food, Late Night, Lunch, Mexican Food View

Maria's Mexican

2321 Sam Rayburn Hwy
Melissa, TX 75454

  Mexican Food View

Pallio's Pizza Cafe

1521 McKinney St Ste 700
Melissa, TX 75454

Pallio's Pizza Cafe Casual Dining, Dinner, Italian Food, Lunch, Pizza, Sandwich Shop View

Marco's Pizza

2233 Sam Rayburn Hwy
Melissa, TX 75454

Marco's Pizza Catering, Counter Service, Dinner, Lunch, Pizza View

Burger King

2651 Sam Rayburn Hwy
Melissa, TX 75454

Burger King Breakfast, Burgers, Counter Service, Dinner, Drive Through, Fast Food, Late Night, Lunch View

Melissa

901 Sam Rayburn Hwy Ste G
Melissa, TX 75454

  Pizza View

Subway

2315 Sam Rayburn Hwy Ste 200
Melissa, TX 75454

Subway Breakfast, Counter Service, Dinner, Lunch, Sandwich Shop View
  Ice Cream Shop View

Tia's Mexican Grill

1221 Sam Rayburn Hwy
Melissa, TX 75454

  Brunch, Burgers, Mexican Food View

Wingstop

2619 Sentinel Way
Melissa, TX 75454

Wingstop Chicken Wings, Counter Service, Dinner, Late Night, Lunch View

Jersey Mike's

2617 Sentinel Way Ste 100
Melissa, TX 75454

Jersey Mike's Catering, Counter Service, Dinner, Lunch, Sandwich Shop View
  Coffee Shop View
  Ice Cream Shop View

Restaurant Site Selection Considerations for Melissa, Texas

Restaurant Site Insight

Since 2014, Marc Smookler, Kevin James, and the Plotr Team have been empowering business operators and owners with location data insights. They are the geo-intelligence experts.

Poor site selection stands as a critical factor contributing to the failure of restaurants in Melissa, Texas. Neglecting the significance of site selection can have detrimental consequences that ultimately lead to a restaurant going out of business.

Firstly, selecting a location with inadequate foot traffic can severely hinder a restaurant's chances of success. If a restaurant is situated in an area with low visibility or limited customer flow, it will struggle to attract a sufficient number of patrons. Insufficient foot traffic directly impacts customer acquisition and can result in reduced revenue and profitability, making it difficult for the restaurant to sustain its operations.

Secondly, poor site selection may lead to intense competition and market saturation. Melissa, Texas, with its diverse culinary landscape, demands careful consideration of existing competitors. Choosing a site in close proximity to well-established, popular restaurants without offering a unique value proposition can dilute the customer base and lead to fierce competition. In such scenarios, the restaurant may struggle to differentiate itself, resulting in decreased market share and potential failure.

Thirdly, ignoring the demographics and preferences of the local population can prove detrimental. Understanding the target market's characteristics, such as age, income levels, and cultural preferences, is crucial for tailoring the restaurant's offerings and ambiance. Failure to align with the preferences and demands of the local population may result in a lack of customer interest and loyalty, leading to declining patronage and eventual closure.

Lastly, disregarding essential infrastructure factors can contribute to a restaurant's downfall. Factors such as parking availability, accessibility to public transportation, and proximity to major attractions or residential areas significantly impact customer convenience. If a site lacks adequate parking or is challenging to reach, potential diners may choose more accessible alternatives, resulting in lost business opportunities.

In conclusion, poor site selection acts as a critical failure factor for restaurants in Melissa, Texas. It diminishes visibility, exposes the business to intense competition, disregards the preferences of the local population, and neglects crucial infrastructure considerations. To avoid the risks associated with poor site selection, thorough research, data analysis, and a deep understanding of the target market are necessary to identify a prime location that will maximize the restaurant's chances of success and sustainability.

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