Popular Restaurant Franchises & Brands

Restaurant Ring Radius Site Selection Reports

Purchase your $199 Restaurant Location Site Report

Restaurant 1 3 5 Mile Radius Demographics & Market Data Available

Select your business or a competitor below to unlock site selection insights.

  • Population Demographics included 5 and 10 year forecasts.
  • Household Incomes
  • Weekly Per Capita Expenditures across relevant restaurant categories
  • Competitive Business Density (aka, how many similar businesses in the location)
  • Other important factors to your industry

Restaurant Competitive Intelligence for Murphy, North Carolina

View a list of the local restaurant competition and click on location name for more details regarding estimated visitor traffic, population demographics, popular visit times, and more. Includes a 1, 3, 5-mile site selection data analytics report for each restaurant location.

Restaurant Locations Affiliation Services Report Popularity

McDonald's

500 Hiwassee St
Murphy, NC 28906

McDonald's Breakfast, Burgers, Counter Service, Dinner, Drive Through, Fast Food, Lunch View

Dunkin'

650 W US Highway 64
Murphy, NC 28906

Dunkin' Coffee Shop, Counter Service, Dessert, Donut Shop, Snacks View
Moe's Southwest Grill Counter Service, Dinner, Fast Food, Lunch, Mexican Food, Southwestern Food View
Earl of Sandwich Breakfast, Catering, Counter Service, Dinner, Lunch, Sandwich Shop View

Wendy's

728 W US Highway 64
Murphy, NC 28906

Wendy's Breakfast, Burgers, Counter Service, Dinner, Drive Through, Fast Food, Late Night, Lunch View
Taco Bell Breakfast, Counter Service, Dinner, Drive Through, Fast Food, Late Night, Lunch, Mexican Food View

Zaxby's

826 W US Highway 64
Murphy, NC 28906

Zaxby's Casual Dining, Catering, Chicken Wings, Dinner, Fried Chicken, Lunch View
  Brunch, Sandwich Shop, Waffles View

Main Street

85 Hiwassee St
Murphy, NC 28906

  American Food View

Chevelle's 66

66 Hiwassee St
Murphy, NC 28906

  American Food, Bar or Pub, Chicken Wings, Late Night, Sports Bar View

Burger King

1510 Andrews Rd
Murphy, NC 28906

Burger King Breakfast, Burgers, Counter Service, Dinner, Drive Through, Fast Food, Late Night, Lunch View

Rib Country BBQ Murphy

2121 W US Highway 64
Murphy, NC 28906

  BBQ and Southern Food View

Starbucks

777 Casino Pkwy
Murphy, NC 28906

Starbucks Bakery, Coffee Shop, Counter Service, Dessert, Snacks, Tea House View

Bojangles'

1563 Andrews Rd
Murphy, NC 28906

Bojangles' Breakfast, Cajun and Creole Food, Chicken Wings, Counter Service, Dinner, Drive Through, Fast Food, Fried Chicken, Lunch View

Arby's

1193 W US Highway 64
Murphy, NC 28906

Arby's Breakfast, Burgers, Counter Service, Dinner, Drive Through, Fast Food, Lunch View
  American Food, Cafe View

Pizza Hut

680 Highway 64 W
Murphy, NC 28906

Pizza Hut Catering, Counter Service, Dinner, Lunch, Pizza, Take Out and Delivery Only View

Big Nick's BBQ

630 W US Highway 64
Murphy, NC 28906

  American Food, BBQ and Southern Food View
  Pizza View
  Mexican Food View
Captain D's Seafood Restaurant Counter Service, Dinner, Drive Through, Fast Food, Fish & Chips, Lunch, Seafood View
  Chinese Food View
  Burgers, Seafood, Steak House View
Hunt Brothers Pizza Chicken, Chicken Wings, Pizza, Snacks, Vegetarian Food View
  BBQ and Southern Food View

Restaurant Site Selection Considerations for Murphy, North Carolina

Restaurant Site Insight

Since 2014, Marc Smookler, Kevin James, and the Plotr Team have been empowering business operators and owners with location data insights. They are the geo-intelligence experts.

Poor site selection stands as a critical factor contributing to the failure of restaurants in Murphy, North Carolina. Neglecting the significance of site selection can have detrimental consequences that ultimately lead to a restaurant going out of business.

Firstly, selecting a location with inadequate foot traffic can severely hinder a restaurant's chances of success. If a restaurant is situated in an area with low visibility or limited customer flow, it will struggle to attract a sufficient number of patrons. Insufficient foot traffic directly impacts customer acquisition and can result in reduced revenue and profitability, making it difficult for the restaurant to sustain its operations.

Secondly, poor site selection may lead to intense competition and market saturation. Murphy, North Carolina, with its diverse culinary landscape, demands careful consideration of existing competitors. Choosing a site in close proximity to well-established, popular restaurants without offering a unique value proposition can dilute the customer base and lead to fierce competition. In such scenarios, the restaurant may struggle to differentiate itself, resulting in decreased market share and potential failure.

Thirdly, ignoring the demographics and preferences of the local population can prove detrimental. Understanding the target market's characteristics, such as age, income levels, and cultural preferences, is crucial for tailoring the restaurant's offerings and ambiance. Failure to align with the preferences and demands of the local population may result in a lack of customer interest and loyalty, leading to declining patronage and eventual closure.

Lastly, disregarding essential infrastructure factors can contribute to a restaurant's downfall. Factors such as parking availability, accessibility to public transportation, and proximity to major attractions or residential areas significantly impact customer convenience. If a site lacks adequate parking or is challenging to reach, potential diners may choose more accessible alternatives, resulting in lost business opportunities.

In conclusion, poor site selection acts as a critical failure factor for restaurants in Murphy, North Carolina. It diminishes visibility, exposes the business to intense competition, disregards the preferences of the local population, and neglects crucial infrastructure considerations. To avoid the risks associated with poor site selection, thorough research, data analysis, and a deep understanding of the target market are necessary to identify a prime location that will maximize the restaurant's chances of success and sustainability.

More Restaurant Performance Insights